Blog

Field Notes

What I’m learning while helping small businesses automate the right things — so they can stay close to their clients.

May 11, 2026

How to Build an AI Attribution System That Tells You Which Marketing Is Actually Working

The three-component AI attribution workflow that tells solo business owners which marketing is actually producing paying clients — and what AI handles in each piece.

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May 3, 2026

The Workflow That Makes AI Content Sound Like You

AI 'slop' is now a named industry problem. The fix isn't using AI less or prompting better — it's a workflow architecture. Here are the three components.

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April 22, 2026

How to Build a Referral System That Actually Runs on Its Own

Most real estate businesses live on referrals. Most referral pipelines run on luck. The four components that turn referrals from chance into cadence.

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